Every lead, one list. Best jobs first.
Calls, voicemails, texts, web forms, email. SurgeLine catches every lead no matter how it comes in, turns each one into a line you can read at a glance, and ranks them by your own definition of a good job. Your crews go to the right jobs first.
Tree on garage roof
68118$8,400- 1
Limb on power line
68118$3,200 - 2
Large removal + haul
68130$6,750 - 2
Storm cleanup
68130$2,100 - 3
Trim consult
68022$900 - ● new voicemail · added to the list…
The leads all show up.
They just never end up in the same place.
Phone, text, web form, email: a lead is a lead no matter how it arrives, but today each channel is its own silo. The problem isn't that calls get missed. It's that there is no single list where all the work exists, ranked by what it's worth.
Every channel is its own pile
Voicemails sit on the office phone. Web forms go to an email nobody's watching. Texts land on somebody's personal cell. None of them talk to each other, so there is no one place where all the work exists.
Reading it all takes longer than you have
A six-minute rambling voicemail, a three-word web form, a text with two photos. Sorting one storm's worth of leads by hand took one operator about 28 hours. The jobs don't wait that long.
Jobs get worked in the order they arrived
A $19,000 removal and a $200 consult come in the same hour and get called back in the order they happened to land. The biggest jobs, your repeat clients, and the real emergencies all get buried.
You find out what you lost too late
The lead that never got a callback doesn't complain. They hire whoever answered first, and you only learn it was a tree through a roof when the file gets cleaned up months later.
Your capacity is fixed. Three crews working two weeks can run about 300 jobs, and no software changes that. What software changes is which 300.
SurgeLine doesn't help you take more jobs. It helps you take the right ones.
Everything in. One list out. Right job first.
However a lead arrives, SurgeLine turns it into the same clean line, drops it into one ranked list, and points your crews at the work that's worth the most.
Capture
Calls, voicemails, texts with photos, web forms, email. If a lead comes in, it lands in the list. Nothing sits on somebody's phone or in an inbox nobody checks.
Structure
A six-minute rambling voicemail becomes one line you read at a glance: what's wrong, where, how bad. Same shape whether it started as a call, a text, or a form.
Rank
Every job is scored and ordered by your definition of a good job, not ours. Repeat client, insured loss, tree on a roof, dollars: you set what counts.
Route
The crew goes to the right job first, on a live map with optimized routes. Nobody sends a crane to something one guy with a saw can handle.
What you can buy today doesn't fix this
An answering service takes a message
It never tells you which message matters. At the end of a storm day you have a stack of messages and the same question you started with: who do we call back first?
Dispatch software assumes a dispatcher
It's built for shops that already have somebody at a desk routing work all day. Most storm-work shops don't, and during a storm whoever runs the office is underwater.
Nobody builds for the overwhelmed office
That's the shop we build for: the one where the work shows up faster than anyone can sort it, and the difference between a good season and a brutal one is which jobs get taken.
In one ordinary week on a live customer phone line, no storm anywhere, SurgeLine captured 157 calls the office missed, about $23,000 of work. The owner thought it had been a normal, fine week.
Ordinary weeks leak too. You just never find out. A storm is when the pain becomes undeniable, not when the product starts working.
We're early. SurgeLine is live in production with our first paying customer, Arbor Aesthetics, a three-crew tree care company in Omaha, and in active discovery with restoration operators. No fake logos, no borrowed testimonials, just a working product and real leads flowing through it.
One storm brought 877 leads and left $73,000 of documented work on the table, provable line by line from the operator's own records. We published the whole thing.
Read the case studyOne list. Everything in it. Ranked.
Catching a lead is the easy part. The value is what happens next: every job verified, organized, mapped, and ranked the way your business actually works, so the next crew always has a right answer.
Catch every lead, no matter how it comes in
The phone is answered 24/7, overflow and after-hours included. But the phone is one door of several: texts with photos, website forms, and email all land in the same list, the moment they arrive. A lead is a lead no matter which way it walked in.
- Calls answered around the clock, disclosed as AI
- Texts, photos, web forms, and email in the same list
- If your shop uses a channel, we cover it
Verified details and photos, on every job
Right after a lead comes in, the customer gets a link to confirm their info and add photos. Every job arrives as clean, structured data instead of a scribbled note, so nothing is mis-typed, missing, or lost. No app to download.
- Customer confirms their own details
- Damage photos attached up front
- About 81% of captured leads arrive with complete job details
No app. Structured, verified data, every time.
Ranked by your definition of a good job
Every shop has a different idea of which job to take first. SurgeLine recognizes repeat and VIP clients, reads urgency, confirms the address is in your area, then ranks each job the way you would: built on your own rules and your own job history, one shop at a time.
- Repeat and VIP recognition
- Priority tiers you define
- Tuned to your shop, not a template
A live, map-based queue grouped by ZIP
Every captured job becomes a card on a live, map-based board, grouped by ZIP and sorted by your priority rules, with emergencies floating to the top so the right job is always the next job.
- Emergencies float to the top
- Grouped by neighborhood, not chaos
- One board, every job, in real time
Optimized routes for every crew you run
Build the shortest path for however many crews you have out that day, capped to a real workday, with per-stop ETAs. Your crews spend the day on the jobs worth the most, not the ones that happened to come in first.
- Scales to every crew you run
- Shortest path with workday caps
- Send senior crews to the jobs that matter
Know what a job is worth before you send anyone
Incoming jobs can range from $200 to $19,000, and they all look the same in a voicemail box. Each pin carries the context that tells them apart: property value, owner, lot, and your own history with the address, so your best people go to the jobs that matter most.
- Property value on every pin
- Owner, lot, and past-job history
- Quote and prioritize with context
Turn the jobs you can't take into revenue
Out-of-area and overflow leads route to partner companies by SMS link. They accept or decline right from the text, no login. The lead you'd have lost becomes a referral instead.
- One-tap accept by SMS
- No partner login required
- Monetize overflow and out-of-area
Ranked by your idea of a good job, not ours
Every shop has a different answer to which job comes first. SurgeLine is configured to yours, built from your rules and your own job history, one shop at a time. The system works like your business, not the other way around.
Your intake script
The questions, tone, and disclosures your front desk uses on every call.
Your triage rules
Who jumps the line and why. Recognize the accounts and signals that matter to you.
Your priority tiers
As many levels as you need, named your way. Not locked to a fixed 1, 2, 3.
Your definition of value
Dollars, repeat clients, insured losses, job type, or any mix. You decide what ranks.
Your service area
In-area, fringe, and out-of-area calls handled exactly how you want them handled.
Your crews
Routing built around however many crews and skill sets you have out that day.
Tree care and storm restoration
The same engine, capture, structure, rank, route, tuned to how each trade wins and loses work when the weather turns, and configured to how your business runs. Roofing and the other trades a storm doubles are where we're headed next.
Storm season is your busiest week, and your biggest leak
One storm brought one operator 877 leads, about 570 of them in the first 48 hours, worth anywhere from $200 to $19,000 each. Three crews can realistically run about 300 jobs in that window, and which 300 decides the season. SurgeLine catches every lead, on every channel, and ranks them so your crews hit the right ones.
- Every lead captured, every channel
- Photos and details confirmed by text
- Repeat clients and emergencies flagged
- Ranked by your priorities, not arrival order
The prioritization layer your intake is missing
A hurricane, freeze, or flood buries your office in losses at once. Your phone system and CRM capture them, but which loss does the next crew hit? SurgeLine ranks losses by the signals that matter to you, square footage, value, and ZIP, then routes crews by proximity and profitability. It's the ranking and routing layer on top of your existing intake, not a replacement for it.
- Works with the intake and CRM you have
- Ranks losses by your value signals
- Routes crews by proximity and profit
- Built for the days the office is buried
See your leads in one ranked list.
Book a 15-minute demo and we'll show you how every lead you get, on every channel, becomes one list with the right job on top, then help you decide if it fits.
- See every channel land in one ranked list
- Walk the map and the ranked queue on real storm data
- Hear the AI answer a call the way your office would